ExtraOrdinary Fractional Sales Leadership Mentoring and Training

We help business owners and founders to capture and retain customers through proactive sales activity and leadership. We train you on how to design, set up and deploy critical Sales Workflows, drive partnership efforts and eliminate revenue gaps.

Watch On Demand Training Triphasic Sales™️ Method

Did you know that a staggering 89% of Founders, Business Owners, and Heads of Sales, have never had Sales Coaching or Training?

Sales identity, Sales Culture, Bridging Sales Skills Gaps, Navigate Digital Change and Craft Clear Digital Sales Strategies

We help you to become Sales ready by...

Developing Sales specific Leadership Skills

We help Leaders and emerging leaders to understand their unique strengths in the vision they want to implement for their sales processes.

Enhanced decision for CRMs and CDMs-making abilities Talent and Skills Gap: Assisting in bridging the leadership digital skills through training and development programs which factor in complex distributed teams dynamics.

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Adopting Effective Sales Leadership Habits like Work-life balance

Sales Leadership can be stressful. Leaders set the tone for their organization's sales culture. When leaders prioritize healthy habits and practice self awareness modelling positive choices, then it sends out a powerful message to their teams.

We help you to maintain focus whilst adopting a healthy work-life balance, with friendly sales systems that protect your mental and physical health. Let's take control, use time wisely without compromising our personal health.

Leading Sales specific AI and Digital Transformation

Sales requires constant adaptability and change. Leaders who democratize decisions whilst implementing change can create a more productive, engaged, and satisfied workforce.

We help leaders to execute a plan to address the complexities of organizational change during digital adoption -like a new CRM or CDM- with their teams. We support leaders in crafting clear, actionable sales and marketing transformation strategies for sustainable growth.

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Lead within your genius zone and build long lasting success by focusing on what matters most.

As the Head of Business Development

tell us if this resonates with you...

You need coaching and training plus an External Perspective

You've never had direct sales focused training, but you know that its critical to achieve clarity and take action to sell what you do, in the right way, to the right person, consistently.

You find it difficult to Lead business outreach

You find it hard to find prospects that are ready and willing to hire you or when you do, you struggle with knowing how to steer the conversation into a sales proposition that will make them buy your service(s).

You're unsure on just how to leverage AI in Sales processes

So much tech but you're just not using it to generate opportunities or monetise your services. You end the day feeling as though the time and energy you've spend is not translated into the volume of sales revenue you want.

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Working together for growth !

Transforming your Sales Leadership Together, One Strategy at a Time

"In today’s competitive landscape, building high-trust business relationships requires more than just ambition—it demands a refined skill set rooted in delivering measurable value and genuine impact.

That’s why investing in the right sales training and mentorship is critical. By combining proven sales strategies with the latest in AI and digital transformation, we empower sales leaders to confidently navigate complexity, adapt with agility, and consistently drive meaningful results."

— Maria Moreira-Edwards

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AI powered Sales Leadership Training:

Empowering Your Businesses in the Digital Age

The Critical Role of Sales Training in Today’s Business Landscape

In today’s fast-changing business environment, adopting effective sales training is essential for founders and organizations aiming for sustained success. Professionals who develop tailored sales skills—especially those integrating AI—are uniquely equipped to drive innovation, boost efficiency, and stay ahead of the competition.

Key Benefits of Core Sales Training and Mentoring

Strategic Mindset: Shift from reactive to proactive selling for long-term growth.

Higher Conversion Rates: Increase activity quality and achieve more targeted, impactful results.

Efficient Time Management: Free up valuable time for strategic thinking and continuous improvement.

What to Expect from Our FD Sales Hands-On Training

Personalized Learning Paths: Training tailored to each individual’s unique needs and goals.

Real-World Applications: Practical exercises and case studies drawn from over 20 years of industry experience.

Implementation Support: Ongoing feedback and hands-on guidance to ensure lasting results.

Our Triphasic Sales™️ Business Training Includes

✅ Adaptive, interactive sales learning experiences

✅ Access to up-to-date resources and research-backed strategies

✅ Formula-driven performance tracking for measurable progress

Choosing the Right Sales Leadership Program

When you select one of our Sales Makeover Leadership programs, you gain more than just great ROI:

✅ Immersive, practical and transformational learning experiences

✅ Clarity and a focus on transformational leadership strategies for your business as a whole

✅ Flexible scheduling to fit your busy calendar

Empower your team with the skills, mindset, and tools they need to thrive in the modern sales landscape. Let’s build your competitive edge—together.

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Hey, I'm Maria!

MEET our FOUNDER and Leader

I specialize in empowering founders and business owners to become Sales Experts at their own business! This starts with changing mind-sets and includes driving sales activities in their "Genius Zone" that are democratized and centered in you. I want leaders to accept that digital adoption starts and ends with their front end teams.

I'm a strong believer that you as a business owner must drive the change you want to see. With a strong foundation in leadership training and experience across the publishing, events, music and educational sectors, I act as a fractional sales leader working with you to become highly effective in aligning digital tools and sales processes. Let me help you to navigate sales operational digital complexity with confidence, leveraging digitalization to empower you.

Expert in B2B and B2C Sales Leadership

25+ years leading Business Development and Sales

Digital Leadership Solutions Consultant

Speaker, presentation coach and communication advisor

Maria Moreira-Edwards portrait corporate

TESTIMONIALS

More Client Reviews

Maria was incredibly professional and resourceful with her recommendations. She was very concise about the type of services she offered in the Leadership Sales program. If you are looking to shake up on your sales her program is just what you need! Thanks Maria! She goes the extra mile of giving guidance and making sure that you’re very clear about what you need.

Zoe Dhliwayo, Founder & CEO

As the founder and CEO of a successful corporate learning platform, I have recently had the privilege of connecting with Maria, who has generously shared her extensive knowledge and expertise in B2B sales with me. Her insights have been invaluable, and I am eager to continue learning from her in the future.

Chris Gaborit, Founder and CEO

Having just connected with Maria and discussions since, I have to say how I feel that she is extremely capable in her field. She immediately recognised the issues I am having and came up with quality solutions on ways I could improve the sales flow of my business. Maria definitely has a feel for business solutions. Having just connected with Maria and discussions since, I have to say how I feel that she is extremely capable in her field. She immediately recognised the issues I am having and came up with quality solutions on ways I could improve the sales flow of my business. Maria definitely has a feel for business solutions.

David Hinton, Founder & CEO

Maria approached me after noticing the company at an online networking event I tried to attend. Speaking to Maria reminded me that I have my voice for a reason. She told me what I AM NOW. After hearing the different lines of work I have done & seeing how different they are to what my business is Maria told me I am a consultant. I had never even considered it but she is right. People who ignite a fire in you that gives you drive & a new desire to succeed are rare gems & whenever I encounter a person like this, I am grateful. Maria is a blessing, to herself & others

Young People Like Tae, Founder

TESTIMONIALS call us for an open and valuable discussion on +44 (0) 203 8552839

Mentoring and Coaching impact...

Maria is one of the most valuable people I've ever dealt with. Proactive, energetic and totally organized. A very brilliant business consultant, deeply insightful, extremely knowledgeable, honest, independent with a strong work ethic. She is ready to deal with difficult situations, analytical with emotional intelligence and a reliable problem-solver.

Adesola Harold Orimalade, COO

I had a session with Maria today. The way she articulated the elements of business I needed to develop and work on it so articulately and helpfully left me totally inspired and re motivated. She taught me more in an hour than I’ve learnt by myself in a year. Thank you. I will be telling everyone they need you in their life. Highly recommend.