ExtraOrdinary Fractional Sales Leadership Mentoring and Training

We help business owners and founders to capture and retain customers through proactive sales leadership. We train you on how to design, set up and deploy critical Sales Workflows, drive Partnership efforts and Bridge the gap between your sales targets and actual sales.

Sales Culture, Navigating Digital Change, Bridging Sales Skills Gaps, and Crafting Clear Digital Sales Strategies

Fractional Digital Sales Leadership for your Business

We help Leaders to invest and reap the rewards of...

Developing Sales specific Leadership Skills

We help Leaders and emerging leaders to understand their unique strengths in the vision they want to implement for their sales processes.

Enhanced decision for CRMs and CDMs-making abilities Talent and Skills Gap: Assisting in bridging the leadership digital skills through training and development programs which factor in complex distributed teams dynamics.

Let's dive right in!

Good Leadership Habits Like Work & life balance

Sales Leadership can be stressful. Leaders set the tone for their organization's culture. When leaders prioritize healthy habits and practice self awareness modelling positive choices, then it sends out a powerful message to their teams.

We help you to maintain focus whilst adopting a healthy work-life balance, with better and improved mental and physical health. Let's take control, use time wisely without compromising on productivity.

Leading AI and Digital Transformation

Sales requires constant adaptability and change. Leaders who democratize decisions whilst implementing change can create a more productive, engaged, and satisfied workforce.

We help leaders to execute a plan to address the complexities of organizational change during digital adoption -like a new CRM or CDM- with their teams. We support leaders in crafting clear, actionable sales and marketing transformation strategies for sustainable growth.

Lead within your genius zone and build long lasting success by focusing on what matters most.

As a Business Owner or founder, tell me if this resonates with you...

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You need an expert Objective, External Perspective

Things are not right and you know it. You've got this far but you need to get to the next level. You need focused clarity and you're just not sure how to harness it consistently.

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You find it difficult to Lead business outreach Opportunities

You need clear sales workflows and to actively get the business in so that you can send out more invoices! We set up a daily and weekly plan so that you know what to do and how to do it.

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You're ready to leverage AI and Digital to do more with less

So much tech but you're just not using it to generate multiple revenue streams. It's time to get hold of your digital assets and monetise those channels!

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You lack the Internal Expertise to Drive Successful Digital Transformation Bridge the digital skills gap with our expert guidance, hands on training and mentorship. We'll empower you to confidently navigate new technologies and drive growth.

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You have Difficulty Measuring the Impact and ROI of Digital Transformation Track your progress and demonstrate the value of your digital transformation investments. We'll help you define key metrics, establish clear reporting mechanisms, and track progress.

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You need to change your CRM or optimise your CRM eco system but you don't know where to start. To succeed you must have a process to acquire new customers whilst delivering a top notch UX to existing ones.

If you said “yes” to any of the above, then you’re in the right place!

Working together for better and bigger Sales!

Transforming Digital Sales Leadership Together, One Strategy at a Time

"We believe that true radical leadership goes beyond conventional methods, inspiring teams to push boundaries and drive sustainable growth.

By integrating AI tools and digital transformation techniques, we equip sales leaders to navigate the complexities of today's business landscape with confidence and agility." Maria Moreira-Edwards

AI Sales Leadership Training:

Empowering Executives in the Digital Age

In today's rapidly evolving business landscape, AI adoption has become a critical factor for organizational success. Leaders who understand and harness the power of AI are better positioned to drive innovation, improve efficiency, and maintain a competitive edge.

Key Benefits of AI Leadership Training

Strategic AI Integration

Enhanced Decision-Making

Ethical AI Implementation

Change Management Expertise

What to Expect from Top AI Leadership Programs

Personalized learning paths tailored to individual needs

Real-world case studies and practical applications

Focus on ethical considerations and responsible AI use

Strategies for scaling AI initiatives across organizations

Why Invest in AI Leadership Training

Investing in AI leadership training prepares executives to:

Assess organizational readiness for AI adoption1Align AI projects with overall business strategy1Navigate legal and regulatory challenges1Foster a culture of innovation and continuous improvement1

The Future of Business Training with AI

Companies that embrace AI-driven training solutions will build more agile, future-ready workforces, gaining a significant advantage in the marketplace. As AI continues to transform the workplace, it's reshaping business training. AI-powered training platforms offer:

✅Adaptive learning experiences

✅Automated content creation and curation

✅Real-time performance tracking and analytics

✅Predictive skills gap analysis

Choosing the Right AI Leadership Program

When selecting an AI leadership training program, look for:

✅Hands-on, practical learning experiences

✅A focus on transformational leadership strategies

✅Flexibility to accommodate busy executive schedules

By investing in comprehensive AI leadership training, executives can confidently guide their organizations through digital transformation, ensuring long-term success in an AI-driven future.

Hey, I'm Maria!

MEET our FOUNDER and Hand On Leader

I specialize in empowering founders and business owners to become Sales Experts at their own business! This includes driving leadership styles that are democratized and are people centered. I want leaders to accept that digital transformation starts and ends with human capital with a strong community base and that they must drive the change they want to see.

With a strong foundation in leadership training across the private, public, and educational sectors, I act as a fractional leader working with founders to reduce costs and improve delivery of their services for growth using AI and Digital.

My mission is to enable leaders and their teams to navigate sales operational digital complexity with confidence, leveraging digitalization to empower each team member.

Expert in B2B and B2C Sales Leadership

25+ years leading Business Development and Sales

Digital Leadership Solutions Consultant

Maria Moreira-Edwards portrait corporate

Our agency helps Leaders to embrace change through Digitalization with full confidence in their teams

My background in key areas of knowledge and experience

My life

I was born and raised in Lisbon Portugal before moving to the UK in 1998. My why is tied to my family and the community I am a part of. With 3 teenagers I instil in them the belief that anyone can succeed with the right focus, guidance and support. I love the outdoors especially water sports. I'm a qualified PADI diver, sailor, paddling aficionado and have always lived by the sea.

Education

I believe in life long learning, continuous professional training and in networking within a community of like minded people. I'm currently expanding my knowledge as a student of the EITCA AI academy to attain a certification AI and Cloud technologies. My qualifications include, MA. Ed. and Leadership, PgCEi in Education, Leadership Certified Coach, L2 Counsellor, ATCL Voice, BA in Event Planning, Social Media Management CPD

Leadership pedigree

I've had many mentors and coaches over the years. Notably, I've trained with Joy Foster, David Newman, Marisa Murgatroyd and had the privilege of working along side Andy Buck, one of the UK's most prominent educational leadership thought leaders.

Author, Artist and Creative

I am a creative at heart, highly logical and a natural problem solver. From painting to dress making, I have amassed a number of multi level skills in creative arts, including: writing, composing, music production, recording artist, classical singing, performing arts, musical theatre, stage coaching, public speaker, jury work across choir organizations in Dubai. I'm in the process of finalising "The voice that was taken from you" and "Leadership for Neurodiverse professionals" self development books.

Coach and Mentor

I have been coaching and mentoring since I was 16. Starting with children and across young adults I then transitioned into professional corporate training in 2002 within my role in business development for large organizations such as Macmillan Publishers, United Business Media and Oxford University Press.

Over the years my passion for self development, selling and continuous learning have led me to focus on delivering the Sales Leadership mentoring.

Values and Impact

I always do what promise, I believe in service before self, extreme responsibility and extreme openness.

My work and impact extends beyond individual businesses. It spans 30 years working with over 2500 professionals and 5000 learners of all backgrounds and levels of success in Portugal, UK and UAE. Visit my LinkedIn profile HERE and read about my work and impact from testimonials.

TESTIMONIALS

Our agency impact...

Maria is one of the most valuable people I've ever dealt with. Proactive, energetic and totally organized. A very brilliant business consultant, deeply insightful, extremely knowledgeable, honest, independent with a strong work ethic. She is ready to deal with difficult situations, analytical with emotional intelligence and a reliable problem-solver.

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Adesola Harold Orimalade, COO

I had a session with Maria today. The way she articulated the elements of business I needed to develop and work on it so articulately and helpfully left me totally inspired and re motivated. She taught me more in an hour than I’ve learnt by myself in a year. Thank you. I will be telling everyone they need you in their life. Highly recommend.

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Rachel King, Founder & CEO

Office:

2nd Floor, College House, 17 King Edward Road, London,HA4 7AE UK

Call UK +44 (0) 293 8552839

Call PT +351 (0) 93 202 7717

Email: info@fadasdigitais.co.uk

Site: www.fadasdigitais.co.uk

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