ExtraOrdinary Fractional Sales Leadership Mentoring and Training

We help you to Close the Digital Leadership Skills Gap, set Critical Digital Operational Workflows, drive Change and Innovation, Bridge AI adoption Skills, and to Craft Clear Strategies for your Team

Culture, Navigating Digital Change, Bridging Skills Gaps, and Crafting Clear Digital Strategies

Fractional Digital Leadership for your Business

We help Leaders to invest and reap the rewards of...

Developing AI ready Leadership Skills

We help Leaders and emerging leaders to understand their unique strengths in the vision they want to implement for their sales teams.

Enhanced decision for CRMs and CDMs-making abilities Talent and Skills Gap: Assisting in bridging the leadership digital skills through training and development programs which factor in complex distributed teams dynamics. Let's dive in!

Leadership Health

Work & life balance

Leaders set the tone for their organization's culture. When leaders prioritize self awareness and model a healthy work-life balance, it sends a powerful message to the entire staff.

Leaders who maintain a healthy work-life balance experience, have improved mental and physical health. Let's take control, make better use of time and feel better regardless of the challenges we face.

Leading AI and Digital Transformation

Change Management: Helping leaders to navigate the complexities of organizational change during digital adoption -new CRM and CDM- with their teams. Supporting leaders in crafting clear, actionable sales and marketing transformation strategies aligned with business goals.


Leaders who democratize decisions whilst implementing change can create a more productive, engaged, and satisfied workforce

Lead within your genius zone and build long lasting success by focusing on what matters most.

As a successful Founder, CEO or Senior Executive, tell me if this resonates with you...

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You need an expert Objective, External Perspective

Things are not right and you know it. You've got this far but you need to get to the next level. You need focused clarity and you're just not sure how to harness it consistently.

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You find it difficult to Lead business outreach Opportunities

It's time to get your Sales and Marketing in order once and for all! You need clear sales and marketing workflows and to set activity expectations that is consistent for every member so that you increase SALES, FUNDING or INVESTMENT.

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You're ready to leverage AI and Digital to do more with less

So much tech but you're just not using it to generate revenue. It's time to get hold of your business operations and get the information you need to make the right decision.

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You lack the Internal Expertise to Drive Successful Digital Transformation Bridge the digital skills gap with our expert guidance, hands on training and mentorship. We'll empower you to confidently navigate new technologies and drive growth.

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You have Difficulty Measuring the Impact and ROI of Digital Transformation Track your progress and demonstrate the value of your digital transformation investments. We'll help you define key metrics, establish clear reporting mechanisms, and showcase the tangible impact of what your business does to get funding, investment and contracts!

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You need to change your CRM or optimise your CRM eco system but you don't know where to start. To succeed you must have a process to acquire new customers whilst delivering a top notch UX to existing ones.

If you said “yes” to any of the above, then you’re in the right place!

Working together for better Leadership!

Transforming Digital Leadership Together, One Strategy at a Time

"We believe that true radical leadership goes beyond conventional methods, inspiring teams to push boundaries and drive sustainable growth.

By integrating AI tools and digital transformation techniques, we equip leaders to navigate the complexities of today's business landscape with confidence and agility."

AI Leadership Training:

Empowering Executives in the Digital Age

In today's rapidly evolving business landscape, AI adoption has become a critical factor for organizational success. Leaders who understand and harness the power of AI are better positioned to drive innovation, improve efficiency, and maintain a competitive edge.

Key Benefits of AI Leadership Training

Strategic AI Integration

Enhanced Decision-Making

Ethical AI Implementation

Change Management Expertise

What to Expect from Top AI Leadership Programs

Personalized learning paths tailored to individual needs

Real-world case studies and practical applications

Focus on ethical considerations and responsible AI use

Strategies for scaling AI initiatives across organizations

Why Invest in AI Leadership Training

Investing in AI leadership training prepares executives to:

Assess organizational readiness for AI adoption1Align AI projects with overall business strategy1Navigate legal and regulatory challenges1Foster a culture of innovation and continuous improvement1

The Future of Corporate Training with AI

Companies that embrace AI-driven training solutions will build more agile, future-ready workforces, gaining a significant advantage in the marketplaceAs AI continues to transform the workplace, it's reshaping corporate training itself. AI-powered training platforms offer:

✅Adaptive learning experiences

✅Automated content creation and curation

✅Real-time performance tracking and analytics

✅Predictive skills gap analysis

Choosing the Right AI Leadership Program

When selecting an AI leadership training program, look for:

✅Hands-on, practical learning experiences

✅A focus on transformational leadership strategies

✅Flexibility to accommodate busy executive schedules

By investing in comprehensive AI leadership training, executives can confidently guide their organizations through digital transformation, ensuring long-term success in an AI-driven future.

Hey, I'm Maria!

MEET our FOUNDER & Leader

I specialize in empowering founders and business leaders to get the right focus and clarity in re designing the best macro plan for their business. This includes driving leadership styles that are democratized and are people centered. I want leaders to accept that digital transformation starts and ends with human capital.

With a strong foundation in leadership training across the private, public, and educational sectors, I act as a fractional leader working with founders to reduce costs and improve delivery of their services for growth using AI and Digital.

My mission is to enable leaders and their teams to navigate operational digital complexity with confidence, leveraging digitalization to empower each team member.

Leadership Training Track record

25+ years leading Business Development and Sales

Digital Leadership Consultant and advisor

Maria Moreira-Edwards portrait corporate

Our agency helps Leaders to embrace change through Digitalization with full confidence in their teams

My background in key areas of knowledge and experience

My life

I was born and raised in Lisbon Portugal before moving to the UK in 1998. My why is tied to my family and the community I am a part of. With 3 teenagers I instil in them the belief that anyone can succeed with the right focus, guidance and support. I love the outdoors especially water sports. I'm a qualified PADI diver, sailor, paddling aficionado and have always lived by the sea.

Education

I believe in life long learning, continuous professional training and in networking within a community of like minded people. I'm currently expanding my knowledge as a student of the EITCA AI academy to attain a certification AI and Cloud technologies. My qualifications include, MA. Ed. and Leadership, PgCEi in Education, Leadership Certified Coach, L2 Counsellor, ATCL Voice, BA in Event Planning, Social Media Management CPD

Leadership pedigree

I've had many mentors and coaches over the years. Notably, I've trained with Joy Foster, David Newman, Marisa Murgatroyd and had the privilege of working along side Andy Buck, one of the UK's most prominent educational leadership thought leaders.

Author, Artist and Creative

Creative writter, music artist, recording artist, I have written songs, short children's books, and I'm in the process of finalising "The voice that was taken from you" and "Leadership for Neurodiverse professionals" self development books.

Coach and Mentor

I have been coaching and mentoring since I was 16. Starting with children and across young adults I then transitioned into professional corporate training in 2002 within my role in business development for large organizations such as Macmillan Publishers, United Business Media and OUP. Over the years my passion for self development and continuous learning have led me to focus on Leadership Skills.

Values and Impact

I always do what promise, I believe in service before self, extreme responsibility and extreme openness. My work and impact extends beyond individual businesses. It spans 30 years working with over 2000 professionals and 5000 learners of all backgrounds and levels of success in Portugal, UK and UAE. Visit my LinkedIn profile HERE

TESTIMONIALS

Our impact...

Maria is one of the most valuable people I've ever dealt with. Proactive, energetic and totally organized. A very brilliant business consultant, deeply insightful, extremely knowledgeable, honest, independent with a strong work ethic. She is ready to deal with difficult situations, analytical with emotional intelligence and a reliable problem-solver.

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Adesola Harold Orimalade, COO

I had a session with Maria today. The way she articulated the elements of business I needed to develop and work on it so articulately and helpfully left me totally inspired and re motivated. She taught me more in an hour than I’ve learnt by myself in a year. Thank you. I will be telling everyone they need you in their life. Highly recommend.

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Rachel King, Founder & CEO

Office:

2nd Floor, College House, 17 King Edward Road, London,HA4 7AE UK

Call UK +44 (0) 293 8552839

Call PT +351 (0) 93 202 7717

Site: www.fadasdigitais.co.uk

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